Every one of us exposes to nearly 3000 advertisements every day but recalls only 12. So,
it is really a tough job for advertising agencies to capture the eyeballs of onlookers. Advertising copy-writing
proves to be spearheading the advertising campaign. Nevertheless, to write a memorable advertising copy demands
conceptual thinking and a creative bend of mind. It also requires specialized training to understand the nature
of advertising, target audience, the location of ads etc.
Copy-writing is an art and it's not for cynical people because of the more you cynical about your advertising,
the more you are less able to connect emotionally with the craft and the target audience. The most important in
writing is a person-to-person connection, and a good advertising copy-writing is not an exception of this rule.
What do we do?
- The best resource for understanding your audience is the audience itself.
So, we extensively research on a particular advertising campaign, and to see how the competitors
are catering to their audiences. We analyze the competition approach and put our idea into it.
- We specialize in converting basic information into an eye-catching punchline.
We influence our target audience behavior, leading them to action. We write business slogans,
branding punchlines, advertising body text etc. We make our copy short and simple, for example
for a water treatment company, one can go for An overview of water treatment technologies, Fundamental
of water treatment technology, An accurate way to educate about water treatment technology, A way to
find out principles & methodologies of water treatment etc. Instead, our copy is TO TREAT WATER,
TO TREAT LIFE. Short, simple and emphatic!
- We have a few industrial best copywriters and our team stands out of mediocrity.
We do not compromise a business image with an amateurish message, instead, we prefer to talk, discuss
at length about the campaign with our clients. We also open to discussing branding strategy and present
solutions with our proven abilities.